If every business is now a data business, it stands to reason that every business needs a data strategy. Whether you're a small, family-run business or a large multinational, if you don't have a data strategy, you risk missing out on the huge potential business value data offers.
Data has become one of the most valuable assets any business has — not just for digital giants like Google, Alibaba, or Facebook, but for small and midsize firms, too. Data allows companies to make better decisions, understand market trends and customers more accurately, deliver smarter products and services, improve their business operations, and generate new income streams.
https://www.fm-magazine.com/issues/2021/dec/what-makes-good-data-strategy.html
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