This is perhaps why most companies are in a horse race in building analytical capabilities to make the most of this unprecedented abundance of data. For example, a recent survey of Fortune 1000 companies shows that 91.9% of firms report increasing investment in data initiatives.
Data-driven decision making is often viewed as the gold standard in modern management. And this is for good reason. The explosion of available data and rapid advances in data science enable managers to know substantially more about their business. This knowledge, if used well, should bring about better decision-making on about every aspect of the business