This of course makes us wonder: what’s the difference?
The short answer is: it depends on who you ask. As Timo Elliot, Innovation Evangelist at SAP so eloquently put it, “everybody has an opinion, but nobody knows, and you shouldn’t care.”
BI and analytics are both umbrella terms referring to a type of data insight software. Many providers use them interchangeably, but some use them in conjunction, claiming to offer both business intelligence and business analytics.