Big Data Analytics refers to a form of advanced analytics and helps excerpt meaningful insights, such as unexplored correlations, hidden patterns, market trends, and customer preferences. It involves complex applications with elements like predictive models, statistical algorithms, and analysis powered by analytics systems.
The world today is bombarded with continuously growing big data sets. This large amount of data is being produced every minute by businesses as well as individuals. Processing such voluminous data requires advanced analytics solutions. This is where big data analytics comes in, playing an indispensable role in analysing big data sets to uncover information.
https://www.analyticsinsight.net/how-big-data-analytics-can-be-used-to-improve-customer-experience/
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