Centralised facial recognition systems that cover the entire population have been identified as mass surveillance technologies, especially when they are used by the state. This is the emerging consensus among human rights activists across the globe. Even in the US, home territory for technological solutionists, there have been strong responses from regulators. In Portland, San Francisco, Oakland, and Boston, the city authorities have been banned from using facial recognition.
No technological solution is free of the possibility of negative outcomes and unintended consequences. It is possible that small data-based CRM for MSMEs can be used by criminals selling illegal products.