Alternatively, some companies tried to jump on the big data bandwagon by rebranding their business analysts or data managers as “data scientists,” giving a new name to professionals tasked with maintaining the same dashboards and pulling the same metrics as before.
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In 2012, “data scientist” was famously deemed the “sexiest job of the 21st century,” with anticipation that the demand for talent would quickly outpace supply. Organizations raced to add “data-driven” to their mission statements, and data scientists found themselves at the center of talent bidding wars, commanding formidable salaries that further fanned the flames of the hype.
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