Content marketing has been heavily influenced by the use of big data. With exceptionally large data sets at the fingertips of marketers, they are able to better strategize how to create effective marketing plans as well as take that insight to determine what types of content and topics are most engaging to your audience.
Big data is altering the business landscape in extraordinary ways. By gathering substantial amounts of data that explore trends and patterns of consumers and the market, businesses are able to transform their business models to reflect these new and invaluable insights.
https://www.analyticsinsight.net/how-is-big-data-impacting-content-marketing-in-2020/
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