Capital markets are demanding growth and innovation, while the board wants management to invest in becoming future-ready. Executives are aware that competitors are learning how to build closer digital relationships with customers. Frankly, it’s rare to so easily arrive at consensus.
Leaders of digital transformations often look around their organizations and see heads nodding. Everyone seems to agree that change is needed to survive in the digital age. Everyone understands that it’s urgent and that there is a risk of being disrupted if the company doesn’t transform quickly enough.