In most businesses today, BI is required, and analytics happens anywhere within an organization. The IT department typically manages data aggregation and BI, generally focusing on specific internal clients with external customers in mind.
Establishing an analytics-driven culture within a business presents something of a "chicken or egg" dilemma. Are short-term objectives key to finding value in business intelligence (BI), or are long-term goals most critical to a successful strategy? In developing BI projects, is it more important to find the data to answer key questions, or start with the data to uncover the right insights? Perhaps most important, what is the source of creativity, and how does it inspire execution? Is a top-down or bottom-up approach more likely to succeed?