People are now more careful about who they are giving out their data to and if it is really worth it. After some major data breaches reported in 2019 (link), users have become more cognizant and hesitant of providing data. The least organisations can guarantee is that the data acquired is only used for marketing purposes and will not be leaked or sold to unwanted entities.
If there is one fuel that is accelerating the IT and Technology industry, it is data. The value for data has swelled up in almost industries and from here it can only advance more. The world saw more and more platforms using data science for their digital transformation journeys and an aggressively growing need for data scientists.