As Matt Feyling, Vice President, Analytics Practice at Trianz observes, “To meet the growing expectations of modern consumers, it is absolutely vital that organizations consider and understand how to effectively capture, use, and measure the impact of their data as part of their digital transformation.”
In the current digital market, customers demand immediate, relevant, and tailored interactions with the organization they choose to do business with. It is no wonder then that data and analytics shared the top spot in the 2019 CIO Tech Poll study for the biggest expected budget increase over the year (47%) with alongside disaster recovery.
https://www.analyticsinsight.net/accelerate-digital-transformation-with-data-analytics/
unknownx500
