Although technology is central to meeting your business goals, it will only ever be as powerful as the support you have in the background. For this reason, pick a partner, not just a provider. What’s the difference? A provider by nature is an organisation that provides technology. Their job is to sell you an analytics solution, but at the point of sale, their job is complete.
Laura Timms, Product Strategy Manager at MHR analytics, discusses the top things you should look out for when picking an analytics provider.