Analytics is a process where you take data and the underlying facts and present that information in the fastest consumptive model possible. So, what does that mean, exactly? In plain English, analytics converts data to useful information that allows you to derive important insights and take action.
For many business owners and managers, analytics remains a mystery, especially if their enterprise is a newer one or one that has been slow to adopt technology. If you’ve been hearing that you should have an analytics program but don’t know where to start, this article is for you.