Pioneers venture beyond the norm. They successfully execute ideas that differentiate themselves from their competitors and force industry change at the same time. One way to surface a potentially disruptive idea is “wishing” ideation.
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Many of the world’s most influential CEOs have one thing in common: they led and grew their businesses with inventions that started or changed entire industries. But they didn’t do it themselves — behind them were leaders as committed to disruption as they were.
https://www.itworldcanada.com/blog/how-cios-can-pioneer-digital-transformation/425921
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