Australia takes data seriously. According to the 2014 Deciding with Data report produced by PwC Australia, data-driven innovation has increased Australians’ ability to understand the world and solve problems, create efficiencies and invent new products. It has added an estimated A$67 billion in new value to the Australian economy.
We are living in the age of data. Everyone – from marketers to business leaders – is looking at data to reduce the need for decisions based on intuition or historical behaviour. Big data trends in cloud computing, machine learning, the Internet of Things (IoT) and marketing analytics have become boardroom (and dinner table) staples.