According to research from Qubole, 44% of businesses now have data lakes in excess of 100TB. Information on this scale provides a number of opportunities: Customer insights are a crucial product when large datasets are used to support a wide range of services.
Microsoft President Brad Smith recently stated, “We will begin this next decade with 25 times as much digital data on this planet as we had in the year 2010.” Big Data is now a fact of life for all businesses.
https://www.silicon.co.uk/cloud/https-www-silicon-co-uk-big-data-why-collect-data-315137
