A few years ago, businesses used to guess a lot and kept groping in the dark for anything that they could grab before making business decisions. Now, they just focus on making decisions based on generated data.
We are presently at a time when information is everything and data, not just data. Big data is the latest coin that has massive effects, on businesses across the world.
https://punchng.com/big-data-and-its-potential-impact-on-businesses/
