A few years ago, businesses used to guess a lot and kept groping in the dark for anything that they could grab before making business decisions. Now, they just focus on making decisions based on generated data.
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We are presently at a time when information is everything and data, not just data. Big data is the latest coin that has massive effects, on businesses across the world.
https://punchng.com/big-data-and-its-potential-impact-on-businesses/
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