In financial services, data science is enabling banks to understand their customers better by analysing their behaviour and improving services accordingly to boost both retention and acquisition. Often that service is now delivered by automated chatbots.
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Data science is being increasingly deployed across all sectors, however, its influence is felt more strongly in industries where there is already an enormous volume of data. Leading the way are the financial services, retail and life sciences sectors.
https://www.raconteur.net/technology/empowering-employees-to-think-like-data-scientists
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