As the world becomes increasingly digital, personal data is more exposed than ever. The ways that data is generated – as well as the sophisticated tools used to capture it – is expanding. You only need to look at the device held in your hand to see a multitude of apps that are tracking your location, capturing your movement e.g. health and sleep data, and mining your conversation – via personal messaging tools.
Big data ethics affects us all in so many areas of life. By considering the ethical implications we can begin to understand its worth. There are a few key points to consider.