"Information has always been critical for businesses, but over the past decade, the volume of data, the types of information available and the ability to do new things with that data have expanded enormously"
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Nearly 20% of businesses said they have lost a customer due to using incomplete or inaccurate information about them, according to the report, titled The Past, Present, and Future of Data, which surveyed 510 business decision makers across the US and UK. Another 15% said they had failed to sign a new contract with a customer for the same reason.
https://www.techrepublic.com/article/big-data-3-biggest-challenges-for-businesses/
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