We intuitively know the volume of digital information yet the increasing numbers are still staggering. In 2013, 90% of all the data in the world had been generated in the preceding two years. Forecasts suggest that by 2020, there will be as many bits in the digital universe as there are stars in the physical universe. The world’s digital information is forecast to double in size every two years.
That big data and associated analytics have become a ubiquitous feature within commercial enterprise within the last 20 years is only too evident. In light of these examples we are now beginning to grasp the implications of mass data collection – and analysis – in every facet of our lives.