More and more sports are turning to technology in the quest to gain an advantage over rivals. The Internet age and a resulting explosion in connected devices have created a hugely disruptive landscape. This presents both challenges and opportunities, with business leaders in sport having to keep their eyes on the ball to keep fans interested – and attract new ones.
Wherever there is competition there will also be innovation, as competitors grapple for all possible advantages over the opposition. Considering the amount of money in top-level sport today, it follows that sport is one of the world’s most innovative industries.