Big Data is a combination of structured data and unstructured data at scale and at speed. Structured data can be compartmentalised into fields, such as age, height or gender, in a relational database. Unstructured data refers to data that cannot be analysed in a relational database, such as video or tweets. The trick is ensuring the accuracy, reliability and legibility of this data.
Big Data refers to large, diverse data sets that, when analysed computationally, can reveal patterns, trends and associations, especially relating to human behaviour and interactions. So what is Big Data in business and why is it important?