But while digital transformation can seem like just another trend, marketers have been telling us for many years that digital transformation is a useful way to reorient the organisation around the customer and that many organisations now have sizable digital transformation programmes underway.
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‘Digital transformation’ has become a popular term for all sorts of different digitally-oriented projects and is at risk of becoming an ill-defined buzzword.
https://econsultancy.com/five-key-digital-transformation-questions/
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