The rise of the information age has brought with it an intense demand for near-constant data analysis, as a constant flow of verifiable and relevant digital information is now the lifeblood of the contemporary economy. Despite the fact that data has taken on a role of unprecedented importance in economic, political, and social affairs little attention is being paid to the way that it can be harnessed to protect existing digital infrastructure. Far too many proponents are instead caught up talking about the ways that big data can make money.