You can’t succeed in business today without the use of big data. In fact, I’ve long been a believer that data-backed decisions are essentialfor effective digital transformation. Not only does data help you learn a lot more about your customers—often in real time—it can also help speed up otherwise slow and taxing approval processes. Together, that creates a better customer experience as you’re able to deliver more of what your customers want, when they want it.
Yes, there are always some resistors. Many legacy hangers-on refuse to believe that data could ever replace their experienced gut in terms of projecting sales trends and customer demands.