A new approach to automotive manufacturing is trending today as direct result of the huge growth in cloud technology, big data/analytics and artificial intelligence (AI).
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The synergy of new technologies and trends, labeled Industry 4.0, is changing how manufacturers approach design, efficiency and comfort, and in particular, buyer interaction and the customer experience. This focus has shifted into high gear, driven by innovation, new customer lifestyles, and manufacturers who are now looking to “own the road.”
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