If you’ve been following my work in recent years, you know I’m a big believer in digital transformation. The companies that fail to adapt and evolve to meet the needs of today’s digital consumers and marketplace are quickly falling to the wayside.
I’ve said it before and I’ll say it again, digital transformation is no longer an option—it’s a necessity. The problem is, saying you’re going to do a “digital transformation” isn’t enough—it’s a lot harder than it looks. What we’ve found is that many companies aren’t doing digital transformation wisely.