In recent years, Big Data has become a crucial technological tool in many businesses. Big Data allows those who utilise it to reveal patterns and trends within large, disorganised sets of data. Such a wide scope of insight can be extremely useful across a range of industries, which is why many businesses are finding ways to take advantage of it.
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With marketing professionals continuously striving to improve campaign performance and generate greater customer value, Big Data will prove to be critical in building an effective strategy.
https://performancein.com/news/2018/11/15/embracing-big-data-your-marketing-strategy/
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