In recent years, Big Data has become a crucial technological tool in many businesses. Big Data allows those who utilise it to reveal patterns and trends within large, disorganised sets of data. Such a wide scope of insight can be extremely useful across a range of industries, which is why many businesses are finding ways to take advantage of it.
With marketing professionals continuously striving to improve campaign performance and generate greater customer value, Big Data will prove to be critical in building an effective strategy.
https://performancein.com/news/2018/11/15/embracing-big-data-your-marketing-strategy/
