Colours drive the world around us. Plants use colour to absorb the energy of the sun. Animals use colour to hide from predators or to attract mates. Humans use colour in an infinite variety of ways that are cultural, social, positive -- and negative. It should come as no surprise, then, that colour impacts our lives in a million little ways.
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Nor is the impact of color in your business always just about branding or advertising. The color of your office space, for instance, can have a big impact on productivity. Cool greens and blues, and natural hues, tend to improve our focus and efficiency while instilling a sense of well-being.
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