It’s safe to say that when may of today’s marketing executives finished college in the '80s and '90s, they could not have imagined the type of world they’d be working in just a few decades later. Perhaps no other segment of the enterprise has had to work to redefine its role and mission based on digital transformation as much as the CMO.
Last month, I shared an article about the digital transformation trends to look forward to in 2019. But those trends won’t happen in a vacuum. They’ll impact everyone working in today’s digital landscape, including the digitally transformed CMO.