Initially, this makes a lot of sense. When we began GO1 (the company I co-founded) it didn’t really matter who had what title: we were all pretty much responsible for everything. At the time I didn’t like to be referred to as the “CEO”—the title didn’t fit my role leading a handful of people.
The primary focus when starting a business is normally building a product and reaching the fabled land of product market fit. There is less focus and discussion on building the leadership team.