A lot has changed since Coca-Cola’s famous ad 'I’d like to buy the world a Coke' first appeared in 1971. That was before the internet, the personal computer and today’s nearly ubiquitous mobile devices. It was before Facebook, virtual reality and e-commerce.
Looking back, it’s incredible to see just how digital our world has become. Nowhere is that more relevant for iconic brands like Coca-Cola than the ways in which shoppers are interacting with (and purchasing from) them. To address the numerous changes in shopper behavior, Coca-Cola has set out a multi-pronged digital transformation strategy, which The Drum reported on last month.