Gone are the days when big data analytics was considered as a mere buzzword, now it has successfully ended in becoming a new fact of business life. The trend is being warmly welcomed by organisations across the globe. For those who have no idea regarding big data analytics, it is the process of examining large data sets containing a variety of data types, starting from uncovering hidden patterns to unknown correlations, market trends, customer preferences and so forth.
With the introduction of big data solutions, reporting interfaces, extraction capabilities, automatic file, optimised and highly indexed data structures, and Cloud hosting also came into existence. Companies can now make better decisions to increase the effectiveness of sales and marketing.