Automotive companies are rethinking their business strategies, in terms of how production processes can be improved and how they gain greater insights into customer preferences through digital technology. These factors are the subject of a new IBM report.
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These issues should form the basis of a digital transformation strategy for the automotive sector, according to IBM. Companies that wish to stay ahead of the competition need to develop operating models that take advantage of new technologies and the most successful of these will seek to achieve competitive differentiation.
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