With all the personalised ads popping up on Facebook and Google, It should come as no surprise that big box retailers like Wal-Mart and other franchises use big data too. Their store networks track data about customer purchases to make the store more efficient and tailored to customer needs.
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AI uses algorithms to identify key trends in the information gathered, like price points of customer purchases and shipping routes that goods take to reach the stores. There are several ways retailers use this data.
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