Generally, people don’t move forward on their own, they require an external force to inspire, motivate and to benchmark themselves against. It comes in many forms, like direct competition, a challenging business climate, or the ever shifting consumer wants, needs and desires. If the competition is motivating, inspiring and tough, the harder we try to beat it.
Today, we have the (almost) perfect form of competition right beside us. And that is technology. It is helping us pull in and make sense of an ever greater pool of data that shows us more about not just every business, but everything that affects it – stretching from changing trends in consumer demand to weather patterns affecting agricultural output.