Big data is changing the way designers create and market their clothing. The application of big data in the fashion industry is not only helping designers understand customer preferences but also assisting them to better market their products.
Many industries have leveraged the power of big data and the fashion industry is the latest one to capitalise on the technology. The reason for industrial success with big data is the generation and assimilation of data high on volume, veracity, and variety. Big data analytics analyzes data - organized or disorganized - and gives industries actionable insights. Such insights help industries improve their services, predict market trends, and stay ahead of competitors.