Boston - George Westerman, Didier Bonnet and Andrew McAfee have shared leadership lessons from corporations that successfully transform themselves through digital technology, in a new book. This examines why some firms are more successful than others.
George Westerman is a principal research scientist with the Initiative for the Digital Economy, located at the Massachusetts Institute of Technology Sloan School of Management. Westerman has outlined the challenges and achievements of the digital leaders in a book titled "Leading Digital: Turning Technology into Business Transformation," published by Harvard Business Review. The book is co-written with Didier Bonnet, who is senior vice president at Capgemini Consulting, and Andrew McAfee, the co-director of the MIT Initiative on the Digital Economy.