The world of marketing has never been more influenced by the emergence of new technologies than it is today. From the likes of artificial intelligence (AI) and virtual reality (VR) to augmented reality (AR) and, of course, performance marketing technology, the potential to super-charge our marketing efforts through digital transformation is huge.
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Instead of seeing new technology as some miraculous remedy to all marketing woes, it should be utilised in combination with existing systems, platforms and human experience, while using available data as a starting point for any digital transformation efforts.
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