Nick Jewell, Data Evangelist at Alteryx explains to Information Age how with the evolution of data analytics technology, 'Big Data' can finally deliver Big Business Benefits for companies other than the tech giants. The article explores the various components of data analytics technology that have evolved to make this possible.
Not only will businesses be able to maximise their efficiency and better plan their activities, but they can make a positive impact in a wider sense: for example, to promote greener working practices with predictive modelling, or give overworked employees back their personal time through increased efficiencies.
http://www.information-age.com/nine-years-on-big-data-123472277/
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