Yet the truth is that the large sets of data collected on you - and everyone else that has a presence on the internet - isn’t for some nefarious purpose. When it comes to e-commerce, for example, the use of big data can have an enriching effect on your ability to find the things you need, easier and more quickly.
There’s no getting around it: the way marketers and retailers harness the power of big data can be a little on the creepy side. An innocent Google search on a specific subject can often result in you seeing nothing but targeted ads on that subject for the rest of the week wherever you turn.
https://readwrite.com/2018/05/30/does-big-data-affect-our-daily-e-commerce-experience/
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