The volumes are unprecedented. Big data refers to large sets of info that are analyzed for trends and patterns that offer useful insights. Special emphasis is placed on analyzing people's behavior and interactions online.
The challenge, however, is in figuring out the best way to process, analyze and make useful insights of the information gathered.
Two-and-a-half quintillion bytes of data are created daily. This could potentially rise even more thanks to better internet access. Today, we can collect big data from every imaginable field we're able to monitor digitally.