If you have a successful business model making significant revenue, chances are you already have a ton of data available to you about your customers - what they’ve purchased, when they purchased it, how they prefer to be contacted - collected from common customer interactions.
Artificial intelligence, machine learning, and deep learning are buzzworthy terms in the world of business, ranging across channels from customer service to finance and beyond.
https://venturebeat.com/2018/04/12/4-things-executives-should-know-about-ai-and-data-science/
