R/GA Ventures is teaming with Mars Petcare and Michelson Found Animals Foundation to work with companies working on pet nutrition, genetics, diagnostics, machine learning, and more.
Over the last 50 years, pets have gone from being property to companions to full-fledged members of the family that you may or may not dress in decorative sweaters and push around in a stroller. Sales of pet food and care products topped $100 billion worldwide last year, and as the share of millennials becoming pet owners continues to grow, so too has the demand for more modern solutions to help them take better care of their pets, creating a unique market opportunity.
