Digital transformation is about much more than a simple technological upgrade: it is a comprehensive change in attitude that enables businesses to remain relevant and competitive by keeping up with the fast-changing industry landscape, while also helping to retain existing customers and attract new ones.
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Digital transformation is one of the most hotly-debated topics for businesses of all shapes and sizes across a wide variety of industries. Everyone seems to be talking about it, but there is a common perception that the phrase itself has limited potential to reinvent and reinvigorate businesses.
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