Throughout recent years, social media has been slowly developing to become a hub for data consisting of information related to the way people interact with content. Platforms such as Facebook, its protege Instagram and the offbeat Twitter are rushing to compete for the attention of both businesses and individuals, but not as social networks. Instead, the “connect” part is long but a glimpse in the side mirror of a bus headed towards advertising-land. Today, it’s all about big data!
From market analysis and reports available at a whim to exploring your client’s company feedback through a word-cloud, here are a few useful tips and tricks on how using Locowise can help you take advantage of big data analytics on Social Media.