Big data is the combined collection of traditional and digital data from inside and outside your company. Its purpose is to be a source of analysis and continued discovery. The introduction of big data has allowed businesses to have access to significantly larger amounts of data, all combined and packaged for analysis.
Almost everything we do, both online and offline, is a source for data. As technology increases, the ways to measure and collect data also increase. One of the ways we understand our world is to study trends in behavior.