Big data is the combined collection of traditional and digital data from inside and outside your company. Its purpose is to be a source of analysis and continued discovery. The introduction of big data has allowed businesses to have access to significantly larger amounts of data, all combined and packaged for analysis.
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Almost everything we do, both online and offline, is a source for data. As technology increases, the ways to measure and collect data also increase. One of the ways we understand our world is to study trends in behavior.
http://dataconomy.com/2018/02/5-ways-big-data-analytics-will-impact-e-commerce-2018/
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