Big Data is a dream come true for many of today’s retail businesses, business intelligence professionals, pundits, analysts, and other industry-watchers. Finally, the thinking goes, we’ll have all of the data we need to tell us everything we ever wanted to know about our customers, our competitors, and our industry.
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The sets of data available today are in the exabyte and petabyte range, and only promise to get bigger. This is primarily because of the progressing connectivity of the Internet of Things.
https://www.blackline.com/blog/finance-performance-management/attack-too-big-data/
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