Why are you engaging in transformation? Be purposeful, not reactionary. Digital transformation means more than getting in on the latest trends. It cannot be undertaken in a vacuum, and must be relevant to your business, with real business goals (and the support needed) behind it.
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Every organization wants to be a digital company, but becoming a digital organization is not a one-size-fits-all solution. Rather, it requires an understanding of why going digital is right for your organization and building a strategy from there.
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